Tag Archives: marketing

Young Entrepreneurs

young-entrepreneurIn 5th grade, my oldest son, Mackenzie, started his own business. He drew his own graphic arts books and sold them. First, he sold them to classmates, then I brought him to business networking events and he sold advertising in the books.

His hopes, dreams, and career were crushed by the public school system when he was told he couldn’t sell his books in school any longer. 

True story. I’m not creative enough to make this stuff up.

Before his career was ended, he made over $300 as a 12 year old building his own business. He was learning sales skills, marketing, basic financial management, interpersonal skills, and negotiation along with his artistic talent. He had great pride in his work and the relationships with the adults he met and learned to converse with at their level. He was treated as an equal at business events and congratulated for his initiative by those who understood the work it takes to build a business.

Coming from a family of self-employed business owners, this experience hit me deep. I taught in the public school system for many years and was always amazed that entrepreneurship was never taught as a class. In fact, it’s discouraged in favor of the traditional 40-40-40 mindset. You know, get a good education, work 40 hours a week for 40 years and try to retire on 40% of what you couldn’t afford before. Anytime I offered to teach a course on business ownership, I was shot down. After all, I’m third generation in the family business since 1926, what do I know? As a local business owner, when I tried to offer my assistance in the schools, I was constantly told “we can only accept your help if you’re a non-profit organization”. Seriously?

If you feel that you’ve been stuck in a box by the limited mindset that public school has to offer and want to escape, let me help you. Escape the Rat Race, the 40-40-40 scam, the trap that is considered normal. Contact me to learn how you can build a business to be proud of. It doesn’t take a lot of money and it can be done part time. All it takes is the desire to want to be more and to put in the effort to be successful.

Join me for a FREE information session and business meeting to see if you have what it takes.

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Formal Education V Self Education

Thank you to the late great Jim Rohn for this – “Formal education will make you a living; self-education will make you a fortune.”

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I’ve been self-employed since I was 18. Yes, along the way, I have held jobs with other companies, but I remained self-employed at the same time. Now, in many regards, I’m unemployable.

Today, one of my missions is to help other people escape the Rat Race and build their own businesses. There are basically four types of business models (with many sub categories):

  • Manufacturing
  • Distributor
  • Retail
  • Franchise

Whichever model you choose, I can help you get it started properly. Business coaching is the shortcut to making sure you don’t waste money and become another statistic on the business roadkill highway.

If you have toyed with the idea of becoming an entrepreneur, contact me. Maybe it’s right for you and maybe it’s not. Let’s see if you have what it takes.

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FEAR is what you are missing

“Be afraid, be very afraid.” – The Fly, 1986960

Wise words to live by, if you are in sales, and we are all in sales.

A little paranoia will serve you well in sales. Too many sales people allow themselves to fall into a comfort zone because they have one or more of these thoughts in their heads:

  • I’m doing OK
  • I met my goals
  • Good enough is good enough
  • I did my best
  • It’s quittin’ time

These thoughts come from a very dangerous mindset in sales that allows you to be mediocre and for the competition to run you over. They need to go!

People who succeed in sales spend their time in a mild state of fear and paranoia, but in a good way, a way that serves them and helps to keep them stay hungry. When you lose the fear, you lose the hunger and become complacent. Complacency has no place in sales.

At the same time, don’t mistake this hunger/fear/paranoia for desperation. Not the same. Never let the prospect or customer sense desperation. That will absolutely kill a sale.

What’s the answer?

It’s a combination of working like your family will starve if you don’t (and they might) while at the same time projecting to the prospect or customer that you are not dependent upon them purchasing from you (which you shouldn’t be). Hungry, but not desperate.

To learn more about how to achieve this crazy balance and improve your sales, contact me. Sales can be fun and a most rewarding job when the game is played right.

If you found value in this post, please share. If not, be afraid, be very afraid.

Who wants to be a Millionaire?

genz3a-cropIf I offered you an opportunity to build a business, gave you free coaching and tons of support, showed you a step-by-step proven blueprint for how to be successful, and helped you create a 5-year plan to become a millionaire…would you be interested in learning more?

My name is Matt Randall. I’m a business coach with over 30 years of experience helping people set and achieve goals. I’m looking for 10 highly motivated and hard-working GEN-Zr’s (the 18-25 year old group) who want to be the next generation of millionaires by age 30. This is no joke, and it will take hard work, but it can be done. In fact, I’ll introduce you to others who have already reached that goal using this system.

For complete details and days/times for the next business meeting, visit my EVENTS page.

Core Beliefs:Money

What are your core beliefs around money? They may be holding you back and you don’t even know it.

Before you read any further, look at the picture here and ask what your first thought is. Yes, your first instinct before you attach any other rationalization to it, and be honest.

money2According to the Centre for Clinical Interventions, Core Beliefs are strongly-held, rigid, and inflexible beliefs that are maintained by the tendency to focus on information that supports the belief and ignoring evidence that contradicts it. Core beliefs are the very essence of how we see ourselves, other people, the world, and the future.

Core beliefs happen in the background and guide our every thought and decision. When it comes to money, if you don’t have what you feel is enough, then it is most likely your core beliefs preventing you from achieving the wealth that you deserve. Even the thought of what you feel is enough, is a core belief that may limit you.

Ask yourself if you were brought up with these old sayings and if you still use them on occasion:

  • Money is the root of all evil.
  • It’s only money.
  • Money is there to be spent.
  • The rich get richer and the poor get poorer.
  • I’m just not very good with money.
  • My family has never been rich.
  • There is never enough money.
  • You have to work too hard to get wealthy.
  • It’s selfish to want too much money.
  • You’re either rich or healthy.
  • Matthew 24 – Again, I tell you, it is easier for a camel to pass through the eye of a needle than for a rich man to enter the kingdom of God.
  • I’ll never get out of debt.
  • The system works against me.
  • I don’t deserve a lot of money when others have so much less than me.
  • It is better to be poor and happy than rich and miserable.
  • Being rich is a sin.
  • Having too much is greedy.
  • I wouldn’t know what to do with it if I had it.
  • All rich people are bad.
  • Corporations make too much and keep people poor.
  • I can’t seem to save any money.
  • If I don’t have any then nobody can steal it.
  • They call it ‘filthy rich’ for a reason.
  • Money changes people.

This list could go on all day.

If you are still broke or struggling, then I humbly suggest you harbor some of these core beliefs. Let’s chat about that and make some changes because you deserve to have more in your life. Contact me for a free consultation.

Referrals are your best and least expensive marketing

Referrals are always your best and least expensive marketing resource…that’s assuming that they are qualified referrals. Unqualified referrals are no better than a cold call.

How do you get better qualified referrals?

While I could write a lengthy dissertation on the process of developing a team of business associates who know, like, and trust you enough to refer business to you on a regular basis…it would be far easier just to invite you to see how it’s done.

BNIVisitorDay

 

Do you like getting referrals?

If you enjoy giving and receiving referrals, and being around positive people, who happen to be very successful, and are extremely professional…then you really need to be at our Visitor Day on May 25th.

Attend this very special networking event with me and bring at least 50 business cards. I would be happy to introduce you to a bunch of people who want to meet you and refer business.

GET YOUR NAME ON THE GUEST LIST HERE – use the VISIT CHAPTER button.

And, remember to share this post with others who are positive and motivated.

BNIVisitorDay

Another webinar

I just attended another webinar on social media marketing. This one promised to give all the million dollar secrets to connecting with people on social media, and like so many others, it left a lot to be purchased later.

I promise you that our panel of experts for the event on May 19th will not leave you begging for real information.

I timed today’s webinar. There is a certain format marketers use for webinars and other events that simply drives me nuts.

Of the 60 minutes allotted;

  • The first 20 minutes was background, personal story about rags to riches, testimonials from happy clients, and foreshadowing about all the intense knowledge to come next.
  • The second 20 minutes was a few decent tips, but not too specific, really just the first few things to do to generate interest when contacting someone on social media. The part that was left out was what to do once they bite the bait, but you can buy that. Stay tuned…
  • The last 20 minutes was a sales pitch about how to get the real information, all the bonuses for buying today, and more testimonials from those who have purchased the whole collection.

While we may not specifically give you all sorts of cool scripts to use on social media at this event, I can promise that the material will be real and all your questions will be answered.

REGISTER TODAY! (and tell your friends. sharing is caring)

SMM-sm