The International Coach Federation defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.” Based on the belief that every client is creative, resourceful and whole, the role of a coach is to honor the client as the expert in his or her life and work.
Standing on this foundation, a business coach’s responsibility is to:
This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their full potential.
Individuals or teams may choose to work with a business coach for a variety of reasons, such as these: