What does a professional presenter and facilitator do?
These are really two different functions that can be used by businesses or organizations depending on the need. Let’s take a closer look.
A professional presenter is hired to speak on a particular topic that would be of interest to a particular audience. The presenter can be, but doesn’t need to be, an expert on the topic to be presented. He or she is simply hired to present the material. Hiring a presenter is a good choice when a company wants to introduce new material, processes, or culture to an organization and wants it to be presented professionally.
This works well if the company wants the material to have the feel of coming from an outside source or third party. It’s also a good idea when the company wants a trained public speaker to break down the material in a logical fashion for the group to integrate step-by-step. Sometimes the company wants a presenter who has a quick wit or sense of humor to entertain the troops, as is often a good idea when introducing major changes.
A professional presenter can take any material a company wants to have announced or introduced to the group and create all the visual aids that would enhance the topic, such as handouts and slideshows.
Let’s assume that a business or organization needs to present a difficult topic and nobody in the company has the public speaking confidence or time to invest in presenting this to the group. Hiring a professional presenter would be a good idea.
A professional meeting facilitator is hired to manage an event such as a meeting, workshop, or panel discussion. This would be helpful in several situations:
- When a group has important issues that must be resolved and there are high emotions surrounding it. A facilitator can act as outside arbitration or referee to prevent hurt feelings.
- Facilitating a panel discussion is often best handled by a facilitator who has a background in knowing how to keep the discussion moving smoothly, how to cut off long-winded speakers, and how to redirect inappropriate questions.
- A professional facilitator can also play the ‘dummy’ at certain times to ask the questions that members may be too shy to ask. These can even be arranged in advance by leadership.
- Sometimes a facilitator can be hired to hold a meeting using strict Robert’s Rules of Order, if the situation demands, such as a board meeting or corporate vote.
There are many occasions when an organization would want to use an outside source to present or facilitate at an event.
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I have 30 years of experience in presenting and facilitating. If you would benefit from a fresh voice and face at an event, let me know.