I’ve been in sales in various capacities for over 30 years. I like sales. It’s an honorable profession that goes back millennia. I have made a good living by not being the stereotypical pushy sales person and I’m proud of that.
Just the other day I got a sales phone call from someone who started on a very long monologue about their company and product. Not once did she stop to allow me to interject until I finally just hung up. I hate that, as I feel it’s rude, but then, not listening to me is also. I understand that sales approach and she is only doing what she was trained to do, but really…it’s pretty darn annoying.
When I get approached by salespeople who:
- Won’t listen
- Won’t shut up
- Won’t take no for an answer
- Keep pushing thinking that they will wear you down
- Think that they have the answer to everything
- Haven’t even asked if I need what they have
- Tell you that they know what is best for you
- Call back after you hung up on them
…I JUST WANT TO SCREAM!!!
That type of sales is what gives the entire profession a black eye.
Sales does not have to be that way, and I would suggest that it shouldn’t be.
There are several rules that should guide every sales presentation, and these are what I strive for and teach to my business coaching clients:
- Listen to the other person’s needs
- Communicate on their level and using their dominant learning style
- Ask questions that show true concern and care
- Suggest solutions that will fill real needs, don’t just push products
- If you don’t have a product that will fit their needs, respect that
- Offer the best price possible
- Follow up after the sale
- And, above all…don’t be a stalker!
The next time you get harassed by a pushy sales person, please give them my number. Maybe I can persuade them to move away from the Dark Side and create a better experience for all involved.