If you ask most people whether their business has a plan, they will say “YES”. If you ask them to show it to you, they will almost invariably say, “Well, it’s not written down anywhere”. I thought everyone by now had heard the saying, “Goals which aren’t written down are merely dreams”. So, why do so many people try to operate a business without a written plan? Because it’s a challenging process. Maybe this will help.
A Simple 12-Step Process for Writing Your Business Plan
Step 1 – Pencil and paper
Step 2 – Quiet location without distractions
Step 3 – Relaxing beverage of your choice. I prefer a nice cabernet.
Step 4 – Executive summary
Step 5 – Business description and mission statement
Step 6 – Service or product offerings and pricing structure
Step 7 – Market analysis
Step 8 – Organization and management structure
Step 9 – Marketing plan and budget
Step 10 – 5 year financial projection
Step 11 – Have good long cry
Step 12 – Call me. I’ll bring tissues.